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It *Is* The Most Important Meal Of The Day

Here's something I'd not expected to see anytime soon, what with the slow collapse of the economy and all those little things that seem so essential until you're trying to scrape together money to pay the mortgage: Create and make your own cereal.

Let me repeat that. Create and make your own cereal.

This is either genius or another example of eCraziness. All they need to do now is hire Seinfeld as a spokesman, and they're on their way.


That's the greatest thing I've seen all day. I especially enjoy the recycling instructions -- "to recycle your Cereal Capsule, follow these steps: 1. locate your Cereal Capsule 2. locate a recycling bin 3. place cereal capsule in recycling bin." :D