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Happy Hallmark Greeting Card Day

Bah, institutionalized romance. Why can't be Valentine's Day be like it used to be?:

Different authorities believe Valentine's Day began in various ways. Some trace it to an ancient Roman festival called Lupercalia...The ancient Romans held the festival of Lupercalia on February 15 to ensure protection from wolves. During this celebration, young men struck people with whips of animal hide. Women took the blows because they thought the whipping made them more fertile.
I know, that doesn't fit on a greeting card very easily. Ergo, bah. Or perhaps, feh. At any rate, I'll just wait until tomorrow for one of my favorite days: 50% Off Heart-Shaped Boxes of Chocolates Day.