It's Summer Fun Cthulhu!
Yep. Summer Fun Cthulhu (seen here with my original Cthulhu for size comparison). It's pretty logical, when you think about it. I mean, Cthulhu does live on an island (albeit sunken). Once the stars are right, he'd probably spend some time on the beach. Straw hat, R'lyehian shirt, bathing shorts, sandals. All he needs is a margarita.
Later: Ah, a writing response: a 104 day form rejection from Polyphony 3. Time to start watching the boxes, kids.